Cookie Policy

What this covers

This explains the cookies and similar browser storage VetXpress uses, what each one is for, and how the choice you make in the cookie prompt controls them. It sits alongside our Privacy Policy, which covers the personal data you give us directly (name, phone, delivery address) rather than browser-level storage.

Essential, always on

These keep the site working and can't be switched off. They cover staying logged in to your account (a session cookie set by our authentication provider), remembering the choice you made in the cookie prompt itself, and remembering what's in your cart between visits.

Two more fall in this category because they're needed for the site to work safely rather than for tracking: a bot-check (Cloudflare Turnstile) that runs at checkout to block fraudulent orders, and, only if you choose "Sign in with Google" via the one-tap card rather than the button, Google's own sign-in cookies for that flow.

Preferences

If you allow this category, we remember your selected store/delivery location and currency in your browser, so you don't have to re-enter them on every visit. If you don't allow it, we ask again each new visit.

Analytics

If you allow this category, we use Vercel Analytics and our own first-party tracking to see which steps of ordering customers complete or drop off at, so we can find and fix friction points. No name, phone number, or address is ever included in this data, only anonymous, session-based usage patterns.

Google Analytics runs in a privacy-preserving anonymous mode on every visit regardless of this choice — it can tell us how many people visited, but not who. Allowing this category upgrades that to full, cookie-based measurement for a more accurate picture.

Marketing

If you allow this category, we load two advertising tags — the Meta (Facebook/Instagram) Pixel and the Microsoft (Bing) Ads UET tag — that let us measure how well our ads perform and show you more relevant VetXpress ads on those platforms. Neither loads at all unless you allow this category.

Google Ads conversion tracking works the same way Google Analytics does above: a privacy-preserving anonymous signal runs regardless of this choice, upgraded to full, identified conversion tracking only if you allow this category.

Analytics and Marketing are the two categories that can share browsing activity with a third party (Google, Meta, or Microsoft, depending which you allow) — Analytics for usage measurement, Marketing for ad performance and targeting. None of it ever includes your name, phone number, or address.

Campaign tracking, always on

Separately from the choice above, we store which advertising campaign (if any) brought you to the site — for example, which ad you clicked — in a small first-party cookie, so we can tell which of our own ads are actually working. This runs regardless of your choice above because it's us measuring our own advertising, not sharing your activity with anyone else or tracking you across other sites. It's never linked to your name, phone number, or address, and holds nothing beyond the campaign details already visible in the link you clicked.

Changing your mind

Your choice is remembered in your browser for up to a year. You can update it at any time using the Manage Cookie Preferences link below, no need to clear your browser's cookies. You can also block cookies entirely in your browser's settings, though this will likely prevent staying logged in and keeping items in your cart.